Custom Cakes
Birthdays, showers and milestones — tiered, hand-piped and finished with sugar florals.
Sweet Society
Café
by kuzumcookies
Coffee. Sweets. Memories.
Made with love, for you.
Your new sweet spot in Lincoln Park, New Jersey — artisan patisserie, specialty coffee and custom celebration cakes by Betul Gunes Mercan.
Coffee
specialty drinks
Custom Cakes
for every occasion
Macarons
delicate & delicious
Cookies
fresh & handmade
Pastries
made with love
Betul Gunes Mercan
Artisan Pâtissière · Cake Designer
A little café with a big heart
At Sweet Society Café, every treat is crafted with passion and the finest ingredients. From your morning coffee to custom celebration cakes, we're here to make every moment a little sweeter.
The café is the next chapter of Kuzum Cookies — the studio Betul founded in 2013 and carried from İzmir to New Jersey, creating thousands of custom cakes for birthdays, baby showers, henna nights and weddings along the way. Together with co-founder Esra, she's now bringing that same care to a café of their own.
Can't wait to welcome you!
2013
Established
2,500+
Creations shared
8,100+
Sweet followers
What we make
Signatures of the house
Every order begins with a conversation — a theme, a colour, a story — and ends as the centerpiece of the table.
Macarons & Towers
Delicate shells in every shade — by the box, or styled into showstopping towers.
Cookies
Thick-baked, fresh and handmade — plus cookie favors for your special day.
Coffee & Pastries
Specialty drinks with madeleines, cream puffs and pastries — the everyday side of the Society.
From the studio
A little gallery of sweetness
A few favourites from the Kuzum Cookies studio — see the full story on Instagram.
Learn with us
Cake decorating workshops
Small-group classes in vintage cake decoration and sugar craft — hosted at the café once we open our doors. Announced first on Instagram.
See you in September
Sweet Society Café opens its doors in Lincoln Park this September. Custom cake orders are already open — reach out and let's design your centerpiece.