Sweet SocietyCafé
Sweet Society Café — by kuzumcookies

Coffee. Sweets. Memories.

Made with love, for you.

Your new sweet spot in Lincoln Park, New Jersey — artisan patisserie, specialty coffee and custom celebration cakes by Betul Gunes Mercan.

Opening September 2026 Follow the journey 🎂 Birthday Club
Blush pink celebration cake wrapped in a fondant bow with pearl details
Biscoff cookie topped with silky spread
fresh from the oven
Coffee
specialty drinks
Custom Cakes
for every occasion
Macarons
delicate & delicious
Cookies
fresh & handmade
Pastries
made with love
Betul and Esra, founders of Sweet Society Café, behind the café counter

Betul & Esra

Founders · Sweet Society Café

A little café with a big heart

At Sweet Society Café, every treat is crafted with passion and the finest ingredients. From your morning coffee to custom celebration cakes, we're here to make every moment a little sweeter.

The café is the next chapter of Kuzum Cookies — the studio Betul founded in 2013 and carried from İzmir to New Jersey, creating thousands of custom cakes for birthdays, baby showers, henna nights and weddings along the way. Together with co-founder Esra, she's now bringing that same care to a café of their own.

Can't wait to welcome you!

2013
Established
2,500+
Creations shared
8,100+
Sweet followers

What we make

Signatures of the house

Every order begins with a conversation — a theme, a colour, a story — and ends as the centerpiece of the table.

Two-tier wildflower buttercream cake with butterflies

Custom Cakes

Birthdays, showers and milestones — tiered, hand-piped and finished with sugar florals.

Three-tier tower of ruby red macarons with fresh roses

Macarons & Towers

Delicate shells in every shade — by the box, or styled into showstopping towers.

Thick chocolate chip cookie topped with Biscoff

Cookies

Thick-baked, fresh and handmade — plus cookie favors for your special day.

Tower of pistachio madeleines with pink ribbon

Coffee & Pastries

Specialty drinks with madeleines, cream puffs and pastries — the everyday side of the Society.

Celebrate with us

Join the Birthday Club

A free cookie on your birthday week, 10% off your custom celebration cake, and a sweet reminder right on time.

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See you in September

Sweet Society Café opens its doors in Lincoln Park this September. Custom cake orders are already open — reach out and let's design your centerpiece.

Find us
7 Boonton Turnpike
Lincoln Park, NJ 07035
tap for directions
Call us
(973) 928-9757
custom orders & questions
Write us
hello@sweetsocietycafe.com
we reply with sprinkles
Follow @sweetsociety35